Webbut behind the perfectly curated feed lies a surprising amount of work, dedication, and strategic planning.

But a new season of bbc scotland's the.

Creators post photos and videos of their lives while brands send them products and money, and followers lavish them with love.

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Webthe life of a social media influencer.

Covering the business of war @cnbc β€’ business journalism fellow.

This article is your exclusive peek behind the scenes!

This identity crisis can take a toll.

Webthe real life of an influencer is often hidden from public view by glamorous brand deals and glossy instagram posts.

Follow along for an exclusive peek into her world.

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