How sephora reinvented beauty retail.

Weban even bigger challenge arrived in 2014 when french cosmetics store giant sephora launched in australia.

Webthe story of sephora began in 1970 when dominique mandonnaud, a french entrepreneur, opened a small perfume store in paris, france.

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Owned by french luxury goods multinational.

How Sephora Built A Beauty Empire To Survive The Retail Apocalypse

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