The Psychology Of Craigslist Melb Why We Love A Good Bargain - forums
Life is full of tradeoffs between benefits and costs.
“we're both looking at triggers, but marketers want people to buy mindlessly, and we want people to buy mindfully. ”
The deals certainly help, but there are a few deeper psychological reasons why black friday creates a perfect storm of consumerism.
The brain is easily tricked when it comes to getting a good deal.
The psychology of a bargain.
By the end of the day, you can check some things off your shopping list and feel good about the bargains you were able to find, all while maintaining your sanity.
This marketplace article (and audio) explains why:
Here, print and marketing operators solopress outline five psychological principles that help to explain why we may get a little carried away with black friday deals.
Finding deals can make people feel good.
What’s behind the psychological need for getting a bargain?
Brain studies have shown that when we are excited by a bargain, this interferes with your ability to clearly judge whether it.
Yes, as the title says, we all love a bargain.
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Consumer psychologist dr dimitri tsivrikos told the bbc in 2013:
There is a psychological aspect to this, too.
Sometimes, the benefits are worth the costs.
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We love a ‘deal’.
For some shoppers, it’s about the thrill of the hunt.
“we're working at totally cross purposes,” observes new york psychologist april lane benson, author of to buy or not to buy:
Why we overshop and how to stop.
Loss aversion refers to the idea that we feel more strongly about losses than gains.
Bargain shopping and discount prices can actually end up being expensive.
What’s really motivating bargain hunters, and how dedicated are people to saving money?
How does “scoring a deal” make people feel?
