That’s the lament of howard schultz, the founder and chairman of the ubiquitous java chain, in an internal.

Webwake up and smell the coffee.

Webthe meaning of wake up and smell the coffee/roses is to realize the truth about one's situation :

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If you say that someone should wake up and smell the coffee, you mean they must start to be more realistic and aware of what is happening.

To become aware of what is really happening.

Released on 22 october.

Whether you prefer strong.

Webyou can’t wake up and smell the coffee at starbucks.

Add to word list.

Webthe phrase β€œwake up and smell the coffee” grabs your attention with its vivid call to action.

Used to tell someone that they are wrong about a particular situation and must realize what is really happening.

It’s more than just a reminder to enjoy a hot cup in the morning.

Webwake up and smell the coffee.

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